Starter

What is mainstream audience? 

Everyone can relate to or enjoy. An audience with similar and common interests.

What is a Niche audience?

Read a specialist product. Small number of people relate to or enjoy. 

What is psychographic profiling?

Young and Rubicam came up with psychographic profiles, people are split into different profiles based on their Values, attitudes and lifestyles.

What does geo-demographics tell us? 

Targeting on your local area. Promoting local companies and based on what you look at online.

What is social grade? Which organisation invented this? 

A social grade is based on peoples lifestyle and occupation and was invented by the NRS or now commonly now as PamCo.